MEDIA LITERACY IN THE EDUCATIONAL PROCESS: PEDAGOGICAL APPROACHES AND STRATEGIES

This article examines the role of media literacy in the educational process. Media literacy is understood as the ability to correctly perceive, analyze, evaluate, and effectively use information. With the rapid development of digital technologies, the need for digital competence is becoming increasingly urgent. The identification of misinformation distributed through social media and resistance to false content have become critical challenges of modern society. Therefore, media literacy is especially important for young people, particularly school students. The article discusses key aspects of media literacy in the education system, pedagogical strategies, and methods of using information technologies in teaching practice. The research results demonstrate that students who acquire media literacy skills show an increase in critical thinking abilities, flexibility in working with information, and digital culture. The article also provides practical recommendations for teachers on the effective integration of media literacy into the learning process.